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Aesop bring Ballantine’s Prestige taste experience to life

Aesop Agency have created a global interactive digital tasting experience for Ballantine’s, the No.1 Scotch whisky in Europe and the world’s No.2. This consumer and trade-facing experience is a unique blend of state of the art technology and classic storytelling. Using ‘Depth of Character’ as a strategic and creative platform, Aesop has developed a tasting experience that invites participants to actively engage with the challenges faced by George Ballantine and his successors, and in doing so reveal their own depth of character.

This is brought to life through a custom built, fully interactive digital tasting table, to be housed in a bespoke ‘Story Room’ with 360-degree immersive projections – transporting guests to the parts of Scotland that are key to the brand story.

The experience features several storytelling props from Ballantine’s rich heritage and bottles of the 17, 21 and 30 Year Old expressions from the Prestige range are each used as keys to unlock a new chapter in the history of the brand when placed on the table.

Martin Grimer, Executive Creative Director, Aesop Agency, explains “Ballantine’s has a great story – and the challenge was to come up with a compelling, contemporary vehicle for sharing that story whilst celebrating the brand’s luxury credentials and bringing the tasting experience to life”.

Martin continues, “As this programme will be rolled out globally, we wanted to find a way to bring the brand to guests and re-create the experience of visiting Scotland; the 360 degree projections really help to do that.” The Ballantine’s experience has been designed to be hosted by a Brand Ambassador and adapted for use in local markets across the world. The first event will launch internally and to trade on Wednesday 30th September and Thursday 1st October, before being rolled out globally.

Peter Moore, Ballantine’s Global Brand Director, comments “Our Ballantine’s Prestige range required a Mentoring Programme that had the power to bring the Ballantine’s story to life for consumers who are a long way from the home of the brand, Scotland. It was important for us to stay true to the brand’s credentials in craftsmanship and quality and the interactive programme created by Aesop brings this to life, emphasising the deep character of our aged blends.”

Watch behind Ballantine’s digital tasting experience on MarketingMagazine.co.uk