Aesop 2014 Brand Storytelling Survey results
At Aesop we believe that all great brands have a story to tell. This study, now in its second year, identifies the UK’s top storytelling brands; demonstrating a ‘heroic’ sense of who they are, what they stand for, and what their ultimate purpose is. To better define an increasingly broad concept, we asked 2,000 consumers to identify brands against 9 key storytelling elements.
Conducted in association with OnePoll, the 2014 Brand Storytelling Survey sees a shift in fortunes for many of the UK’s leading brands.