Dark and full of terrors


HBO’s Game of Thrones is one of the most popular TV shows of all time. We were asked to design the global packaging for the hotly anticipated seventh season.


The show is known for its dark themes, and this season was set to be more brutal than ever, with the apocalyptic threat of the Night King and his army of White Walkers.

Our design addresses this danger head on, with the chilling face visual of the Night King emerging from a shimmering fire. Its striking depth and piercing eyes are enhanced by the use of metallic polyboard. 

Standing out among the festive clutter, it’s destined to entice gift-buyers with the promise of a not-so-silent night.