A story of
re-berth in Barcelona
Our challenge was to create demand for superyacht berths at the newly refurbished Marina Port Vell, so we set out to captivate with the story of the vibrant city that the marina calls home – Barcelona.
Possessing a rich culture that smaller, flashier competitors lack, superyacht owners and crews are kept endlessly entertained. We spun a tale of hidden backstreets and bustling marketplaces, glorious cathedrals and pulsing bars, creating a corporate identity that was applied across website, sales literature, sales merchandise and interactive iPads.
The M-shaped logo is filled with beautiful pictures, acting as a window into the heart of the city rather than resorting to generic nautical imagery. After all, the story of Marina Port Vell is the story of Barcelona.
The MoralMoor in the city.