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The story
so far...

We have a long-standing relationship with Shell’s global brand teams that sees us help define and design their fuel and retail brands. From identities to brand books, we work together to ensure that activity stays true around the world – campaign to campaign and country by country. We also guide local teams in telling a consistent story through advertising and communications toolkits.

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SHELL V-POWER NITRO+
Shell V-Power, the world’s number one premium fuel, was in need of reinvigorating. A new performance formula named Shell V-Power Nitro+ was introduced to drive growth, and required a visual identity that matched its premium offer. The challenge was to create something that worked within the visual world of Shell V-Power, whilst signifying newness at the pump.

The visual identity for the Shell V-Power Nitro+ adds movement and excitement, championing the power of the new formulation and staying true to its promise of ‘Improved performance through advanced technology’.

BRAND BOOKS
Shell’s leading fuel brands were looking for a consistent long-term narrative that captured what they stood for. With mixed messages conveyed across countries and campaigns, they were in need of some guidance.

So we created brand books to tell the four very different stories of Shell V-Power, Shell FuelSave, Shell AutoGas and Shell ClearFlex.

These streamlined books have made sure that activity stays true across the global reach of the Shell brand.

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SHELL DIESEL FiT
Likewise, with Shell Diesel FiT we were challenged to reach out to an uninformed and unengaged audience. So we set out to discover what the brand stood for and shared its story, paving the way for Shell to be first to market with its differentiated maingrade diesel.

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