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The story of what’s better left unsaid

Comms | online campaign

NHS Blood and Transplant asked us to come up with a Valentine’s Day campaign aimed at getting organ donors to share their decision with their loved ones. 

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In England the next of kin are currently required to confirm organ donor consent. This results in a significant number of blocked donors, with the UK registering one of the lowest approval rates. The ‘Better Left Unsaid’ campaign, a suite of three humorous films, draws attention to the issue and encourages people to make their families aware that they are registered donors. 

Shot in a restaurant setting, they are a montage of witty, surreal, awkward and laugh-out-loud funny interactions between couples – content that sparks a conversation and that people will want to share. 

Each film ends with the line ‘share your organ donation decision with a loved one this Valentine’s’.

The MoralOn Valentine’s Day, some things are better left unsaid. And some things aren’t.