Westeros is Here
Belfast is the ‘home’ of Game of Thrones, and the filming location for much of the series. We partnered with HBO and the Northern Ireland Tourist Board to create one of GoT’s biggest activations yet: transforming Belfast International Airport into Westeros Airport, and reaching a footfall of 350,000.
Our immersive experience centred around one of the show’s most famous lines, ‘winter is coming’ – yet now we were in the GoT heartland, ‘winter is here’. Stunning visuals juxtaposed images of the set with the actual local landmarks, tantalising visitors that Westeros was simply waiting to be discovered.
Our takeover was also planned to promote the release of the Season 7 and 1-7 boxsets (with designs by yours truly), meaning travellers could take a piece of the action home with them.
The launch of our experience was even met with snow showers across Belfast. Winter, and Westeros, truly are here.