Better left unsaid

Aesop launches funny new spot directed by Ben Sedley for NHS Blood and Transplant

The UK has one of the lowest organ donation consent rates in Europe and every day three people die in need of a transplant because of a shortage of donors.

To save more lives through organ donation, more people need to join the NHS Organ Donor Register and tell their families that they want to be a donor. When someone dies in circumstances where organ donation is possible, it is much easier for families to support an individual’s wishes if they have had a conversation about organ donation in life.


The ‘Better Left Unsaid’ campaign – a suite of three films – will draw attention to the issue and encourage people to talk about organ donation. Written and created by Aesop creative directors Stephen Lynch and Ben Clapp the three films are a series of humorous vignettes inspired by the positioning – On Valentine’s Day some things are better left unsaid. And some things aren’t.

Shot in a restaurant setting, the films are a montage of witty, surreal, awkward and laugh out loud funny interactions between couples. Each film ends with the endline: Share your organ donation decision with a loved one this Valentine’s.