Flavour that sings…

When it comes to great-tasting tea, Clipper hits all the right notes. But don’t take our word for it; Clipper regularly wows the judges at the UK’s most prestigious taste awards. Our challenge was to bring the bold, deep, harmonious flavour of Clipper’s ‘everyday tea’ range to life in an outdoor campaign that helped expand their fanbase. So we created the platform ‘Flavour that sings’ and commissioned Dutch artist Noa Verhofstad to create a beautiful, intricate papercut visual which captures the joyful, kaleidoscopic fanfare of flavour that every cup of Clipper delivers.