Understanding Your Unique Value

Identifying Your Strengths and Passions: Your personal brand should reflect what you’re passionate about and where your strengths lie. Take a moment to reflect on what you love doing and where you excel. This self-awareness is the foundation of your brand story.

Differentiating Yourself from Others: In a sea of professionals, what makes you unique? Consider your experiences, how you approach problems, or the way you connect with people. These distinctions are what will make your brand story compelling.

Defining Your Audience

Knowing Your Target Audience: Understanding who you’re speaking to is key to crafting a message that resonates. Define your ideal audience by considering demographics, interests, and needs.

Tailoring Your Message to Your Audience: Once you know who your audience is, you can tailor your brand story to speak directly to them. This customization makes your message more engaging and relatable.

Creating Your Brand Story

The Elements of a Compelling Brand Story: A great brand story includes a clear message, relatability, and inspires action. It should articulate not just who you are, but why you do what you do.

How to Craft Your Story: Start with your ‘why’. Why did you choose your path? What challenges have you overcome? Use these elements to create a narrative that connects on a personal level.

Communicating Your Brand Story

Choosing the Right Platforms: Not all platforms are created equal when it comes to personal branding. Choose platforms where your audience is most active and engaged.

Consistency in Your Message: Consistency is key. Ensure your brand story is coherent across all platforms, from your social media profiles to your personal website.

Visual Elements of Your Personal Brand

Importance of Visual Consistency: Humans are visual creatures, and consistent visuals help create a memorable brand. Choose a color scheme, logo, and style that reflect your personal brand.

Tips for Creating Visual Brand Elements: Keep it simple and authentic. Your visual elements should complement your brand story, not overshadow it.

Building an Online Presence

Leveraging Social Media: Social media is a powerful tool for personal branding. Use it to share your insights, projects, and the personal side of your professional life.

Creating a Personal Website: A website is a central hub for your personal brand. It’s where you can share your portfolio, blog, and more detailed aspects of your brand story.

Networking and Community Building

Engaging with Your Community: Building a community around your brand increases engagement and loyalty. Share valuable content, respond to comments, and be present.

Networking Strategies for Personal Branding: Attend industry events, join online forums, and connect with peers and mentors. Networking is about giving as much as it is about receiving.

Monitoring and Evolving Your Brand Story

Keeping Your Brand Relevant: The world and your career will evolve, and so should your brand story. Stay relevant by staying true to your core while adapting to new trends and feedback.

Adapting Your Story as You Grow: As your career progresses, incorporate new skills, experiences, and lessons into your brand story. Growth and adaptation are signs of a vibrant personal brand.

Common Pitfalls to Avoid

Inconsistency in Messaging and Neglecting Your Online Presence are common pitfalls that can undermine your personal brand. Stay consistent and active to maintain and grow your brand’s impact.

Success Stories

Looking to real-life examples can inspire and guide your personal branding journey. Research and reflect on the stories of professionals you admire to see personal branding in action.

Tools and Resources for Branding

Several online tools and platforms can help you build and maintain your personal brand. From social media management tools to website builders, find what works for you and leverage it to tell your story.

Conclusion

Crafting your personal brand story is an ongoing journey of self-discovery, creativity, and connection. By understanding your unique value, defining your audience, and consistently communicating your story, you can build a personal brand that not only stands out but also stands the test of time.

FAQs

• What is the first step in creating a personal brand story?
  • The first step is to introspect and identify what makes you unique—your strengths, passions, and the values that guide you. This self-awareness forms the foundation of your personal brand story.
• How often should I update my personal brand story?
  • Your personal brand story should evolve as you do. It’s a good practice to review and potentially update your brand story annually or whenever you undergo significant professional or personal growth.
• Can personal branding help me if I’m not an entrepreneur?
  • Absolutely. Personal branding is crucial for anyone looking to establish themselves in their field, whether they are job seekers, professionals, artists, or entrepreneurs. It helps you stand out and can open doors to new opportunities.
• What are the best platforms for personal branding?
  • The best platforms vary depending on your industry and audience. However, LinkedIn is universally beneficial for all professionals. Beyond that, consider where your audience spends their time—this could be Instagram, Twitter, YouTube, or your personal blog.
• How can I measure the success of my personal brand?
  • Success can be measured through engagement rates, website traffic, network growth, and opportunities that come your way (such as job offers, speaking engagements, or collaborations). Setting clear goals for your personal brand will help you measure success more effectively.

The post Crafting Your Personal Brand Story: A Step-by-Step Guide appeared first on Aesop.

The Power of a Play Button: Understanding YouTube’s Potential

My relationship with YouTube began as a viewer. I spent countless hours watching videos, captivated by the power this medium had in capturing attention and conveying messages. It dawned on me then; why not flip the script? Why not be the one creating instead of just consuming?

From Viewer to Creator: My First Steps on YouTube

Creating my first video was a leap of faith. It felt like baring my soul to the world. But the feedback, the connection I felt with my viewers, was intoxicating. I was not just building my personal brand; I was building a community.

Creating Content: The Heart of My Personal Brand

Content, as they say, is king. On YouTube, it’s the beating heart of your brand. It’s how you express your ideas, share your experiences, and connect with your audience.

Discovering My Niche: The Art of Standing Out

To stand out in the sea of content creators, I had to find my unique selling proposition (USP). What could I offer that others couldn’t? After some soul-searching, I found my niche. It was a blend of my passions, skills, and a touch of my quirky personality.

Consistency and Quality: The Lifeline of My Brand

Content creation is a marathon, not a sprint. Consistency in both the quality and frequency of my content became the lifeline of my personal brand. It helped me build trust with my audience and made me a reliable figure in my niche.

Engaging with My Audience: The Soul of My Personal Brand

Personal branding isn’t just about broadcasting; it’s about building relationships. YouTube gave me a platform to not only share my content but also to engage with my audience.

Comments and Conversations: Building a Community

Through comments, I was able to hear my 200 subscribers’ thoughts, answer their questions, and even learn from them. These conversations turned viewers into a community and made my brand feel more personal and authentic.

Live Streams and Q&As: Fostering Authentic Connections

Live streams and Q&A sessions gave me an opportunity to connect with my audience in real-time. They saw the real, unedited me, which added another layer of authenticity to my brand.

Leveraging YouTube Features: Boosting My Personal Brand

YouTube isn’t just about uploading videos. It’s a treasure trove of features that can be leveraged to boost your personal brand.

SEO and YouTube: Getting Found

YouTube is the second-largest search engine in the world. By learning the ins and outs of SEO, I was able to make my videos discoverable, attracting new viewers and growing my brand.

Playlists and Channels: Organizing My Content

Playlists and channels helped me organize my content in a way that was easy for my viewers to navigate. This enhanced their experience and increased the likelihood of them consuming more of my content.

Collaborations and Partnerships: Expanding My Reach

One of the best parts of being on YouTube was the opportunity to collaborate with other creators. These partnerships allowed me to tap into new audiences, gain fresh perspectives, and add value to my brand.

Collaborating with Like-Minded Creators: A Win-Win Situation

Collaborating with creators in my niche was a win-win situation. We were able to provide our viewers with unique content and broaden our reach by tapping into each other’s audiences.

Partnering with Brands: Monetizing My Brand

As my personal brand grew, I attracted the attention of brands. Partnering with brands that resonated with my values not only helped me monetize my brand but also added credibility to it.

Monetizing My Personal Brand: Reaping the Rewards

YouTube was not just a platform for building my personal brand; it was also a source of income. Through ad revenue, brand partnerships, and fan donations, I was able to turn my passion into a profession.

Ad Revenue: The Power of Views

With the YouTube Partner Program, I was able to earn money from ads on my videos. Every view counted, making my growing audience not just a community but also a source of income.

Fan Donations: The Love of My Audience

Through YouTube’s Super Chat and Channel Membership features, my fans had the opportunity to support me financially. Their donations were not just monetary contributions; they were tokens of their appreciation and love for my content.

Frequently Asked Questions

1. Can anyone build a personal brand on YouTube?

Absolutely! YouTube is a platform open to anyone with a story to tell or knowledge to share. With consistency and authenticity, you can build your personal brand on YouTube.

2. How long does it take to build a personal brand on YouTube?

Building a personal brand is a marathon, not a sprint. It can take months or even years, depending on various factors such as your niche, content quality, and engagement with your audience.

3. Do I need professional equipment to start a YouTube channel?

Not necessarily. While good quality equipment can enhance your videos, what truly matters is the value and authenticity of your content. Many successful YouTubers started with just their smartphones!

4. How can I monetize my personal brand on YouTube?

You can monetize through ad revenue, brand partnerships, and fan donations via features like Super Chat and Channel Memberships.

5. What if I run out of content ideas?

YouTube is a dynamic platform, and there’s always something new to talk about. Stay curious, keep an eye on trends, and don’t be afraid to ask your audience what they want to see.

6. Can I still build a personal brand on YouTube with so much competition?

Absolutely! The key is to find your unique selling proposition. What can you offer that others can’t? Focus on that, and you’ll find your space in the YouTube universe.

Conclusion: The Takeaway from My YouTube Journey

My journey of developing my personal brand on YouTube was a roller-coaster ride filled with learnings, growth, and connections. It taught me the power of authenticity, the importance of consistency, and the value of community. YouTube was more than just a platform; it was a catalyst that transformed me from a viewer into a creator, a learner into a leader, and a dreamer into a doer.

A Personal Brand Beyond YouTube

While YouTube was instrumental in building my personal brand, it was just the beginning. The brand I built was not confined to this platform; it was a reflection of my identity that resonated across all my digital touchpoints. It opened doors to opportunities, paved the way for meaningful connections, and instilled in me a sense of purpose.

YouTube: A Launchpad for Personal Brands

So, if you’re considering building your personal brand, consider YouTube. It’s more than a video-sharing platform; it’s a launchpad for personal brands. It provides you with the tools, the audience, and the opportunity to turn your passion into your brand. Remember, every big YouTuber started with a single video. Your journey could be just a click away.

As the tale of how YouTube helped me develop my personal brand draws to a close, I hope it inspires you to embark on your own journey of personal branding. Remember, the world needs your unique voice, your unique story. So, grab a camera, hit that record button, and let the world see the real, authentic you.

The post A Personal Journey: How YouTube Helped Me Develop My Personal Brand appeared first on Aesop.

Personal branding has shifted from the traditional ways of networking to social media. Nowadays, most people build their personal brand on social media platforms like Instagram, Facebook, and Twitter.

With the rise of social media, it has become easier for individuals to reach out to others and establish connections with them. It is also easier for people to find potential employers or clients on these platforms.

Personal branding has changed a lot in the modern world. It is no longer just about getting your name out there and making it known to potential employers. It has become more about connecting with the people you want to work with.

Personal branding has been a popular way of marketing and promoting yourself in the last few decades. However, with the advent of social media, personal branding has changed drastically.

Personal branding is not just about looking good on Instagram or your profile picture anymore. It’s about creating a voice that resonates with your audience and sharing your story authentically.

With the rise of social media, it has become easier for people to build their personal brands. However, there are still a lot of challenges that come with building a personal brand.

Personal branding is an important part of career development and these days, it is not just about your name and face. Today, personal branding is more than just a job title or company you work for. It’s about how you present yourself online and the impact that you have on other people’s lives.

The last few years have seen tremendous changes in the world of marketing and business development as we move into the digital era. The way people build their personal brands today is different from what it used to be in the past.

Personal branding is the process of creating and managing a personal brand. It is the way in which you present yourself to the public, and it is one of the most important ways to build your credibility in today’s society.

Personal branding has been around for decades, but it has changed drastically over time. In this article, we will explore how personal branding networking has changed in the modern world.

What are some of these changes? How do they help us network and build our personal brands?

The introduction should provide an overview on what personal branding networking means and how it has evolved overtime.

Personal branding has gotten a lot easier with the advent of social media. It has become easier to connect with the right people and share your message.

Personal Branding Networking has changed in the modern world with the help of social media and online networking tools. This is due to the rise of personal branding as a profession, which has given individuals a more prominent voice and platform for their brand.

The rise of personal branding as a profession is where people can create their own personal brand that can be used to help them reach their goals, whether it’s professional or personal such as entrepreneurship or relationships.

The way we interact with each other has changed dramatically in the past few years. Social media has brought an entirely new way of communicating with people and building relationships.

The most recent change in the digital world is how personal branding networking has changed in the modern world. It’s not just about how you communicate with people, but also how you build your online presence and network.

Personal branding is a term that has been around for a while. But it is only recently that it has become the norm and not the exception.

Social media platforms have made it easier to build your personal brand. Many people are now considering social media as their primary marketing tool.

The Personal Branding Networking movement has changed how people think about personal branding – making it less exclusive and more inclusive.

Personal branding has changed in the modern world. We have more platforms to share our personal brands than ever before.

In the past years, we’ve seen a rise in social media celebrities and influencers. These individuals create their own content, which is then shared on their social media platforms. The more followers they have, the more likely they are to earn money through sponsored posts or advertisements.

This change in how people brand themselves has caused a shift in how people think about personal branding and networking. It’s not just about what you do but also who you know that can help your career grow and flourish.

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Once you have found a few potential clients, reach out to them and send them a writing sample or proposal. If they are interested in working with you, they will likely provide you with more information about the project and what they are looking for. Once you have completed the project, be sure to ask for feedback so that you can improve your writing in the future.

How to create a portfolio that will impress potential clients

When creating a portfolio to impress potential clients, there are a few key things to keep in mind. First, make sure that your portfolio is well-organized and easy to navigate. Your potential clients should be able to quickly find the information they are looking for.

Secondly, make sure that your portfolio is visually appealing. Choose high-quality images and design elements that will catch the eye. And lastly, make sure to showcase your best work. Choose your strongest projects and highlight them in your portfolio.

If you follow these tips, you can create a portfolio that will impress any potential client.

How to charge more for your services (and why you should)

In order to charge more for your services, you need to be able to justify the increased price. Here are a few reasons why you should charge more:

1. You are providing a higher quality service. If you are able to deliver a higher quality service, then you should be able to charge more for it. This is because the customer is getting more value for their money.
2. You are offering a unique service. If you are the only person who offers a certain service, then you can charge more for it. This is because there is a limited supply, and customers will be willing to pay more for it.
3. You have more experience than your competitors. If you have more experience than your competitors, then you should be able to charge more for your services. This is because customers will see you as being more qualified and trustworthy.
4. You are offering a package deal. If you are able to offer a package deal, then you should be able to charge more for it. This is because the customer is getting more than one service for their money.
5. You are providing a premium service. If you are offering a premium service, then you should be able to charge more for it. This is because the customer is getting a higher level of service.

If you are able to justify charging more for your services, then you should do so. This is because you will be able to make more money, and provide a better service to your customers.

The Top 10 Mistakes Freelance Writers Make

1. Not charging enough for their services
2. Not having a clear, concise pricing structure
3. Accepting too many projects at once
4. Not setting boundaries with clients
5. Not keeping track of their expenses
6. Not taking the time to market themselves
7. Not diversifying their client base
8. Relying too heavily on one income stream
9. Not being organized
10. Not taking care of their health and wellbeing

If you’re a freelance writer, avoid making these mistakes in order to be successful!

1. Not charging enough for their services- If you don’t charge enough for your services, you’ll end up working more hours for less pay. Be sure to charge what you’re worth and don’t be afraid to negotiate prices with clients.

2. Not having a clear, concise pricing structure- Having a clear and concise pricing structure is essential for any freelance writer. Make sure you know how much you’re going to charge per project and per hour, so there are no surprises down the line.

The post How to find your first freelance writing client when you are in museum appeared first on Aesop.

Why you need to rest to be creative

It’s no secret that proper rest is important for our overall health and well-being. But did you know that it is also essential for creativity? When we are tired, our brains are not able to function at their best. This can lead to a decrease in creative thinking and problem-solving ability.

There are several reasons why resting is so important for creativity. First, resting allows our brains to consolidate information and memories. This process is essential for learning and understanding new concepts. Second, when we are well-rested, we are better able to focus and pay attention. This allows us to filter out distractions and really think about the task at hand. And lastly, rested brains are simply more creative. A study from the University of California found that sleep deprivation can lead to a decrease in originality and flexibility.

So if you’re looking to boost your creativity, be sure to get plenty of rest!

The Benefits of Resting for Creativity

As we’ve just discussed, there are many benefits to resting for creativity. When we are well-rested, we are able to focus and pay attention. We are also better able to consolidate information and memories. And lastly, rested brains are simply more creative.

But what does this mean for your creativity?

Well, first of all, it means that you should make sure to get plenty of rest if you’re working on a creative project. Second, it means that taking breaks is actually essential for creativity. When we take breaks, we allow our brains to relax and recharge. This can lead to more creative thinking and problem solving ability.

So if you’re looking to increase your creativity, be sure to get plenty of rest and take plenty of breaks!

Why you need creativity to succeed

As we’ve just discussed, proper rest is essential for creativity. But why is creativity so important?

Simply put, creativity is essential for success. In today’s world, businesses are constantly looking for new and innovative ways to stand out from the competition. And in order to be successful, you need to be able to think outside the box.

Creativity is also essential for learning and understanding new concepts. If you’re stuck in a rut, taking a break and thinking creatively can help you find a new perspective and come up with solutions to problems.

So if you’re looking to increase your creativity and success, be sure to get plenty of rest and take plenty of breaks!

Why taking breaks is essential to being creative

We’ve just discussed the importance of proper rest for creativity. But did you know that taking breaks is also essential for creativity?

When we take breaks, we allow our brains to relax and recharge. This can lead to more creative thinking and problem solving ability. In fact, a study from the University of Illinois found that taking breaks can actually increase productivity.

So if you’re looking to increase your creativity, be sure to take plenty of breaks!

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• 92% trust recommendations from people more than brands (Nielsen).
• 82% are more likely to buy from a company whose management actively posts on social media (BRANDfog).
• 77% will give preference to a company whose social networks are successfully maintained by the owner (BRANDfog).

A personal brand is.

A recognizable and discussed image among potential customers, which has two main characteristics: reach and reputation. Coverage does not have to be great – it is enough to be known in the professional community and among your target audience. But the reputation must be good – without this, a large coverage will only do harm.

A personal brand is built from skills, personal qualities, style, affiliation with the company and the ideas communicated. That is, everything with which the person-brand is associated with others. “Richard Branson”, “Steve Jobs”, “Mark Zuckerberg” immediately conjure up images and a number of associations: Zuckerberg – Facebook, young genius; Steve Jobs – Apple, black turtleneck, bad character; Branson – Virgin, courage, innovation.
Even if you don’t name names, just show pictures, most people will recognize these entrepreneurs

Why you need a personal brand

People listen to experts and want to work with the best. Designs by “Artemy Lebedev Studio” are in demand and have a high price tag not because they are objectively the best on the market. It’s also because Artemy is working on a personal brand and thereby promoting his business.

A personal brand:

• Attracts the “right” clients.
• Makes it easier for an HR manager or recruiter to find them. (If the person is known online, he or she is easy to find through referrals and even just Google. A resume may not be necessary in that case).
• Closes questions and objections from a potential client. When values, skills, and personal qualities are in plain sight, a decision can be made right away.
• Helps you make connections. Media personalities, professionals, agents, recruiters, and advertisers are often friends. A person with a strong personal brand expands professional influence and makes one’s life more interesting.
• Attracts partners and investors. A brand persona makes it easier to find like-minded people willing to invest time and money in new projects.

When and who needs it

A personal brand is one of the tools to promote a business and a person – as a reliable professional. It helps you earn more with the same effort: the product, service or time costs more and it is cheaper to attract a client. Among thousands of people with similar offers, they are more likely to choose the one whose personal brand seems more convincing to the client.

A personal brand is especially important when competition is high.

It’s not true that only media personalities like politicians, actors, athletes, or showmen need a strong brand. It also comes in handy:

• Entrepreneurs – to promote their own businesses.
• Professionals, teachers, experts – to increase the number of consultations and appearances, to increase the value of their services.
• Marketers and salespeople – so as not to be “cobblers without boots”, to attract more clients.
• Freelancers – to increase rates, to make portfolios more weighty.

When not to promote a personal brand

However, personal branding is not a panacea. Don’t get your hopes up too high and take up this tool just because “the competition is doing it.

Now it is a trend: some passionately promote themselves, while others teach how to do it. But few people ask why they need a personal brand. Moreover, it is not created from scratch, you need the foundation: achievements, the ability to present themselves, time and, preferably, a good budget for promotion.

The post How a personal brand helps in a career appeared first on Aesop.

• Mistake #1: Entrepreneurs often think that a personal brand is only about show business stars, athletes, politicians and tabloid heroes.
• Mistake #2: People think the brand is what you say about yourself, what your favorite channel broadcasts, how you are colorfully portrayed by the media.
• Mistake #3: Many people think you need personal promotion to pad your ego, get thousands of likes to your breakfast post and tell the rest of us, “Look, I’m cool, but you’re not.”

What do we think about that?

A personal brand is not what you say about yourself. It’s what and how others think of you.

You need to form and promote a personal brand in order to form a strong connection between yourself, your business, and your activities. If you go deeper into philosophy and good messages, it’s more about mission, values, goals and a beautiful future (on Mars!). But back to the more pragmatic and beneficial aspects.

The post Personal brand: what it is, who needs it and why appeared first on Aesop.

And this is beneficial for the company itself. The same publications in the personal profiles of employees are more effective for the brand than their own business pages. Because:

• they get 571% more reach;
• they are 24 times more likely to be reposted;
• even reposts of publications get 8 times the reach of a company brand page.

For those interested in marketing and sales

Leads generated through employees’ personal channels are 7 times more likely to convert into sales than other channels.
92% of people believe in recommendations from other, specific people (even if they don’t know them personally) than they believe in recommendations from companies/brands.
Companies that prioritize blogging and personal promotion are 13 times more likely to achieve a positive ROI.

To HR managers and those seeking employment

95% of recruiters believe that requirements and competition are on the rise, and those who do personal branding don’t just stand out, but add value to the company.
75% of recruiters look for candidates online, studying their social media. Fun party posts, Instagram itineraries, 250 “today I’m eating…” style posts. – they know everything about you.

Entrepreneurs, Top Managers.

88% of businesspeople believe reputational risk is the No. 1 challenge for them.
41% of entrepreneurs who faced reputational crises and scandals said that it hurt the company’s profits the most.
Most major deals (especially in the CIS) are still directly dependent on the top management, the company’s leader and his reputation.

Whatever you do, there is one universal thought. People choose people: who to build a family with, who to buy groceries from, who to trust to clean the car, who to watch on YouTube.

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Why Lego?!

Your personal brand is a space box, unique, strange, futuristic, but damn unusual. It consists of different components, blocks.
What does the personal brand.

Self-identity

Who you are as a person, a personality, a specialist. How you position yourself, what desires and beliefs guide you.

Expertise

What is your expertise? What is your superpower, what is your real area of expertise.

Values

This is about your philosophy, benchmarks not only in business, but also in relationships, family, etc.

Goals

These are more focused on society, not on you personally. Not about what color Porsche you want, but about how you would like to change something for your audience, society, the world.

Originality

What is unique about you, how are you different from your competitors and peers. What unique offer/good/service can you do for your audience.

Image

The external perception of you as a person. That first, visual impression. This includes your clothing style, demeanor, gestures, speech, etc.

Story

It’s a kind of your story, your journey to success, the point you’re at now. There may be important, life-changing moments, even fakaps, inclusions of personal turmoil.

Putting it all together in a single, harmonious figure called “Personal Brand” is sometimes not easy. You need, at a minimum, to give enough time, talk to your audience, colleagues, dig inside yourself, perhaps hire a psychotherapist.

It is necessary to make a space box of Lego, even if at the beginning it will not seem very attractive and understandable.

The post The components of a personal brand appeared first on Aesop.

Goals and strategy for personal promotion

Set clear and measurable goals that will clearly show that your personal brand is working, that you’re moving in the right direction.

Bad goals:

• I will be popular in small circles;
• I will be recognized at conferences;
• I’ll have a lot of followers on Instagram.

Normal goals:

• Increase my Facebook followers to 2,500 and my Instagram followers to 20,000;
• Get at least 10 referrals per month for a consultation or product through personal channels: social media, blogging, speaking engagements.

When you have clear goals, you need to make a clear and step-by-step strategy on how to reach these goals. You can use MindMap, a regular notebook, a task manager.

Nerd: Break down your goals into sections with clear indicators to keep track of whether you are doing everything right.

Communication and messaging.

You need a clear and understandable message in your communications: what and how you want to get across to your audience, what to share, what to accomplish, how to connect with your own goals.

Decide on these points:

• What you will be communicating about and what values you will be broadcasting – for example, about your company, the inner kitchen and how the corporate culture helps you stand out with an emphasis on the “company is about people” value.
• How personal your communication will be – will you cover certain aspects about family, hobbies, weaknesses.
• What channels will you use to communicate with the world and showcase your personal brand – write to the media, blog, speak at conferences, publish blog posts, arrange themed meetings, etc. It’s better to choose 3-5 channels rather than spreading yourself out over 5-10.

Planning

Without a comprehensive system, a content plan, and clear deadlines, the whole personal brand story can be over in 1-2 months.

Form a big plan for all the work you do to promote your personal brand: when and where to speak, where and what to write, what media to knock on, what to record a video about and when.
Create a unified content plan for your social media and blog posts, and try to maintain a balance between the directions and messages.
To keep a balance in your publications (business, personal, social, interesting, etc.), think about the headings/themes of your content.

Packaging

You’re about to start actively promoting your brand, but this is not a case where the first, second and tenth pancake can be a cakewalk. You need a bright and right start here, because the wrong impression and image will be hard to fix.

Get all your outfits together, find the best prom photo, and you can conquer the world. Joke. Let’s go in order:

Check the relevance and adequacy of all the information about you online – old profile on Social, random registration in the Japanese beer-loving community, etc.
Clean up/correct anything that might say negatively about your image, the vibrant brand you already so clearly represent.
Do a quality, studio photo shoot that fits the image, the value, the image, the style.

Note: a professional photo shoot is not always about a strict, business suit and pencil skirt. If you’re organizing youth events or teaching young children how to oil paint, chances are you’ll be presented differently by people. Try to be as natural and smiling as possible – it’s appealing.

Put in all social networks, messengers, mail 1 photo. Use exactly this successful portrait during publications in the media, at friends in blogs. So your avatar will start to be recognized, read, easily highlighted in the news feed.
Design all additional elements of your external image and communications (email signatures, business cards, etc.).

Implement

The most interesting part. Many people start with this stage, then something goes wrong, and it turns out you should have done some good prep work. But you’re already prepared, so you can move on to action.

Types of activity

Departing from the strategy, understand what areas and types of activity are priority, effective, available. One specialist for a personal brand is better suited to live performances, another – live broadcasts (because the geography is wider), a third – the articles in the media and personal blog.

Content, good and different

You prepare a high-quality, author’s content, which helps to achieve the goals, hits the target audience and suits the format of the site. Media articles, blog posts, live broadcasts, videos. We’ll deal with all this in the next section, but get ready now – you need content, you can’t do without communication.

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