How do you imagine a taste before you’ve had a chance to try it? We brought the delicious, multi-layered taste of Clipper Tea to life through a riot of colour, sound, and song.
We needed to bring the taste of Clipper Tea to life without resorting to mass sampling events. The problem is, you can’t see or hear taste.
We decided to communicate the complex, refreshing taste of Clipper Tea through a metaphorical proposition; flavour that sings.
In our OOH executions we turned the delicious taste of Clipper into a riotous burst of intricate origami, while the Clipperettes, our Motown-style trio, were on hand to sing it to life at events and activations.
We got social influencers and national press singing along with Clipper, boosting sales in the process.