A matter of taste
Sales of our national drink are in decline (no, not beer, the other one). It seems as if people would rather sip matcha latte than ordinary black tea. Our task was to enlighten folk to the delicious taste of Clipper.
The only problem is that you can’t see taste. And unless you’ve got some Willy Wonka lickable wallpaper, you can’t communicate taste through a billboard.
We conveyed the flavour of Clipper through sight and sound, yet made taste the hero of our story. Our nationwide OOH campaign featured original artwork demonstrating the uplifting taste of Clipper in a riot of colour.
We also launched our very own band, The Clipperettes, in an event attended by leading social influencers and journalists. The Clipperettes then made appearances at sampling sessions around the country to ensure consumers could try out Clipper’s superior taste for themselves.
We look forward to reading about the success of our campaign over a cup of tea. But for now, here’s some kind words from our client:
The burst of colour and life in our new Flavour That Sings campaign artwork represents that moment when you first take a sip of Clipper tea and the amazing flavour hits you. It’s like a burst of beautiful song that breaks the silence.