The story of a well-dressed friendship

Brand Identity | Brand Story | Digital Design

Tabitha Somerset Webb and Dannii Minogue, the best friends behind occasion wear line Project/D, wanted to relaunch their brand with a new identity that reflected their true story.


For us this meant celebrating special friendships like that between Dannii and Tabitha – or between a woman and a beautiful dress. We realised that a great dress is like a best friend: you can rely on it to support you, it can give you the confidence to be yourself, and it’s the closest thing to you, so it knows all your secrets. We wove this insight through Project/D’s communications and, because Dannii and Tabitha eschew trends in favour of style, we told the story with a visual identity that felt timeless and elegant.

The MoralYour dress, your confidante.