Fledgling political party Renew needed a brand that reflected their position as anti-establishment outsiders. We created a bold, disruptive identity that captured their fresh, non-traditional approach.
As a new party, Renew were struggling to communicate their political intent. Their old blue logo was confusing the public, who associated the colour with the Tories. They assumed Renew were a Pro-EU splinter group made up of established career politicians, which couldn’t be further from the truth.
We needed to create a narrative that clearly separated Renew from the status quo of established legacy parties. We created a story around hope and renewal, positioning the party as a group of political outsiders, intent on positive disruption.
In order to convey the party’s fresh, youthful approach, we designed a new dynamic identity that didn’t play to any of the conventions of political branding.
Armed with their new identity, Renew caught the attention of the political establishment straight away, with their launch featured on Channel 4 news. The party is now an active member of the Remain Alliance.
Renew Founder Annabel Mullins said, “The identity communicates everything I wanted us to stand for: A grassroots party that’s looking at new ways to do things differently.