The story of the drink with more bottle

Design | Packaging

Ribena Plus, which was GlaxoSmithKline’s biggest drink launch in 20 years, offers the classic family favourite with added vitamins and minerals.


We wanted our designs to alert mums and young women to these newly added benefits. Building on the age-old Ribena story of fruit goodness, we created a vibrant, healthy helix design. Our fresh new look for the brand introduces an element of nutritional science that’s fit for a drink fortified with extra goodness. Celebrating Ribena Plus’s landmark arrival in style, our designs celebrate the juicy new flavour while drawing attention to the brand’s health credentials.

The MoralFruit goodness for healthy, happy families.