The story of true depth of character
Your character is formed from life experience – it’s what makes you unique. With a rich history of crafting prestige whiskies, the same could be said of Ballantine’s.
Our challenge was to come up with a compelling way of bringing the Ballantine’s story to life.
The answer – a global interactive tasting experience, the likes of which the whisky industry has never seen before. With our custom-designed digital table, chapters in the story are unlocked by placing prestige bottles and specially selected props onto the surface. And the really cool part? The table acts as a giant touchscreen. This allows guests to engage with interactive challenges during the tasting. 360° wall projections were also beamed across the room, transporting guests from wherever they are in the world to the four corners of Scotland. The finishing touch to a truly immersive story.
To enhance the campaign, we also created a global toolkit including invites to the experience, gift boxes and set design. See the Stay True Experience in action by watching the video.
Here’s what our client said about the launch.
The MoralA strong depth of character will always prevail.