How do you demonstrate true depth of character in a whisky tasting? We created a unique experience for Ballantine’s Prestige that revealed the hidden depths in both the whisky and our drinkers.
Ballantine’s Prestige whiskies offers depth in both taste and character. We were tasked with creating a tasting experience that brought this positioning to life.
We didn’t want to recreate a simple tasting. We needed a tasting challenge that tested the drinker’s true depth of character, mirroring the adversity George Ballantine and his successors faced as they created this world-class whisky.
We used state-of-the-art technology to immerse drinkers in a quest to discover their own depth of character, while discovering the history behind Ballantine’s Prestige range. Led by a brand ambassador, participants were led through a series of challenges that tested both their mettle and their palate.
Ballantine’s loved our take on their historic story. Peter Moor, their global brand director, called it “a real wow experience” and said it set a new benchmark for all whisky tastings.