Aesop Agency

#UnseenStories

Anti-slavery charity Unseen UK was at imminent risk of losing its lifesaving helpline. With time running out, we created a pro bono integrated campaign to highlight their vital work and help secure urgent funding.

Utilising a combination of lenticular and hand-redacted OOH, each typographic piece simultaneously displays the two contrasting narratives.

We launched a social campaign that urged the public to change their profile to 'green for the unseen' in the build-up to Anti-Slavery Day.