Author archive…

Ed Woodcock

Spock and Kirk Blog… > Read More < Live Long & Convert Prospects Blog… Live Long & Convert Prospects Posted on March 12, 2019 by Ed Woodcock Go to any marketing or advertising shindig these days, and it looks like martech community has invaded. Whereas marketers once worshipped at the altar of …
The Way of Aesop booklet Blog… > Read More < The Way of Aesop Blog… The Way of Aesop Posted on September 16, 2015 by Ed Woodcock The yellow brick road. The way of the Jedi. The journey to the Celestial City. In countless stories, an unlikely hero undertakes a journey or course of …
Scottish-Independence Blog… > Read More < The End of Our Island Story? Blog… The End of Our Island Story? Posted on September 15, 2014 by Ed Woodcock If on Thursday the Scots vote ‘yes’ to independence, a story 307 years in the making will come to an end. Many experts foresee economic …
John Smith's Grand National Tic Tac News… > Read More < Our first TV ad for John Smith’s Grand National News… Our first TV ad for John Smith’s Grand National Posted on March 28, 2012 by Ed Woodcock Aesop, the brand storytelling agency, has chalked up a first for HEINEKEN’S No Nonsense bitter John Smith’s with a one-off TV execution to …