A personal brand is primarily needed for specialists in highly competitive areas. You can be a “nameless” employee, part of the company where you work, but you must be prepared for the fact that it is unlikely to make a leap to a fundamentally qualitative level. You need to be noticed, and without a personal brand it is difficult to achieve. What’s more, today’s potential employers are looking for employees who have a strong personal brand that is backed by the right skills.
If there’s a skill you lack for your desired position, having a personal brand, a good portfolio, and an easy-to-learn skill will definitely help you out.
If you decide to create a personal brand, first of all think about the image you want to form with those around you. What is the first thing people should think about when they hear your name? In what area are you an expert (or can you become one)? The answers to these questions will be the basis of your personal brand. After that, start building your reach and reputation. Create your website, be active on social media, and speak at industry conferences. Of course, don’t forget to do your job well: set the bar and stick to that bar by evaluating your competitors on any projects. And in this case, the reward will be a strong personal brand.