Because of our mentality, quirky patterns and the “quieter ride, farther away you’ll be” stereotype, many people misperceive a personal brand and suffer because of it. And if they don’t suffer, they will when they learn a nuance or two.
- Mistake #1: Entrepreneurs often think that a personal brand is only about show business stars, athletes, politicians and tabloid heroes.
- Mistake #2: People think the brand is what you say about yourself, what your favorite channel broadcasts, how you are colorfully portrayed by the media.
- Mistake #3: Many people think you need personal promotion to pad your ego, get thousands of likes to your breakfast post and tell the rest of us, “Look, I’m cool, but you’re not.”
What do we think about that?
A personal brand is not what you say about yourself. It’s what and how others think of you.
You need to form and promote a personal brand in order to form a strong connection between yourself, your business, and your activities. If you go deeper into philosophy and good messages, it’s more about mission, values, goals and a beautiful future (on Mars!). But back to the more pragmatic and beneficial aspects.