That’s it, you’ve made up your mind, your personal brand is a must-have, let’s go gather subscribers. No, stop! It won’t work that way, and you’ll get tired. There should be an important block about the mission, values, strategy and playing Lego.
Why Lego?!
Your personal brand is a space box, unique, strange, futuristic, but damn unusual. It consists of different components, blocks.
What does the personal brand.
Self-identity
Who you are as a person, a personality, a specialist. How you position yourself, what desires and beliefs guide you.
Expertise
What is your expertise? What is your superpower, what is your real area of expertise.
Values
This is about your philosophy, benchmarks not only in business, but also in relationships, family, etc.
Goals
These are more focused on society, not on you personally. Not about what color Porsche you want, but about how you would like to change something for your audience, society, the world.
Originality
What is unique about you, how are you different from your competitors and peers. What unique offer/good/service can you do for your audience.
Image
The external perception of you as a person. That first, visual impression. This includes your clothing style, demeanor, gestures, speech, etc.
Story
It’s a kind of your story, your journey to success, the point you’re at now. There may be important, life-changing moments, even fakaps, inclusions of personal turmoil.
Putting it all together in a single, harmonious figure called “Personal Brand” is sometimes not easy. You need, at a minimum, to give enough time, talk to your audience, colleagues, dig inside yourself, perhaps hire a psychotherapist.
It is necessary to make a space box of Lego, even if at the beginning it will not seem very attractive and understandable.