Employees of companies, professionals
And this is beneficial for the company itself. The same publications in the personal profiles of employees are more effective for the brand than their own business pages. Because:
- they get 571% more reach;
- they are 24 times more likely to be reposted;
- even reposts of publications get 8 times the reach of a company brand page.
For those interested in marketing and sales
Leads generated through employees’ personal channels are 7 times more likely to convert into sales than other channels.
92% of people believe in recommendations from other, specific people (even if they don’t know them personally) than they believe in recommendations from companies/brands.
Companies that prioritize blogging and personal promotion are 13 times more likely to achieve a positive ROI.
To HR managers and those seeking employment
95% of recruiters believe that requirements and competition are on the rise, and those who do personal branding don’t just stand out, but add value to the company.
75% of recruiters look for candidates online, studying their social media. Fun party posts, Instagram itineraries, 250 “today I’m eating…” style posts. – they know everything about you.
Entrepreneurs, Top Managers.
88% of businesspeople believe reputational risk is the No. 1 challenge for them.
41% of entrepreneurs who faced reputational crises and scandals said that it hurt the company’s profits the most.
Most major deals (especially in the CIS) are still directly dependent on the top management, the company’s leader and his reputation.
Whatever you do, there is one universal thought. People choose people: who to build a family with, who to buy groceries from, who to trust to clean the car, who to watch on YouTube.