It may seem that it is necessary to the maximum and everywhere to declare themselves, then things will go perfectly. But it’s not so simple, because there are nuances.
- Nuance #1: not everywhere is your target audience.
- Nuance #2: not all types of content work the same everywhere.
- Nuance #3: creating content is long, expensive and challenging.
That’s why you need to choose the most promising ones that are close to you, your audience, your goal. It is better to first use 2-3 main channels and experiment gradually with others. Below we show what types of content you can use to promote your personal brand.
Content types for personal brand promotion – infographic
What platforms to choose to promote your personal brand
Everything rests on the specifics of your sphere and audience. We will only give some recommendations that you need to consider when choosing.
Social networks and messengers
The obvious leader for video is YouTube, but live streaming works great on Facebook and Instagram as well.
Instagram is about visual content, quality photos and videos. If your business, activities are dense with visuals or you produce colorful goods (clothing, accessories, handmade), Instagram is a great fit.
LinkedIn is considered a strictly professional, working social network, more popular abroad. If you need to “get your hooks into” new markets, start being active there.
Messengers are trending right now, especially author channels in Telegram.
In terms of visual content, very few people use Pinterest, which can be a source of additional visits to a personal website.
Websites, blogs.
You can start a blog on an already promoted site or within a service: Medium, Zen, etc.
A personal, unique site is the best option, but it must be updated. For example, business card site + personal blog, event announcements.
Blogs of colleagues, partners and corporate blogs in your subject – you can publish in them. The main thing is to keep your name and photo in the material. So you do not spend time and money on the promotion of your resource, and you get ready-made audience.
MEDIA
You can publish in the media not only after the Nobel Prize or Oscar – it’s enough to knock with an interesting proposal on the topic in which the publication works.
It is better to first build up a loyal audience in social networks, a personal blog, so that you too will be of interest to the media in terms of traffic, so that you yourself can bring users to the publication’s website.
You can use services and social networks to communicate between experts and journalists. They work on a simple principle. A journalist writes an article on the topic and makes an inquiry. Various experts share their opinions/processes. The journalist selects pieces of valuable information and publishes them in the article and signs them “Commentary by Masha Freud, subject matter expert from the company XXX”.
Ideally, you could have a bundle like this:
- A personal website with a blog.
- 2-3 major social media accounts.
- Periodic publications in the media and on specialized sites.
- Live speeches at conferences, forums or own events.